Marius Tent works at the intersection of packaging, EU regulation, and sustainability, supporting companies and consortiums in navigating one of the most significant regulatory shifts in Europe: the Packaging and Packaging Waste Regulation (PPWR).
With an extensive background in packaging development for leading global brands, Tent's experience spans qualifying packaging on production lines and with users, writing specifications, and leading and implementing global packaging strategies. He now focuses on helping businesses respond to the complexity of the PPWR and the evolving national requirements across all 27 EU Member States.
At the end of 2024, Tent launched 360PackMastery—a unique platform designed to equip packaging professionals and organizations with the knowledge and tools to align their packaging systems with both EU and national legislation. His mission extends beyond mere compliance to fostering industry leadership.
Tent offers his expertise to teams preparing for the PPWR, facing fragmented national requirements, or working to future-proof their packaging portfolios, and welcomes professional connections in this specialized field.
Speaker Sessions
The Pulse: Learn ∙ Connect ∙ Engage
1506
01:00 PM - 01:30 PM
The Transformative Role of PPWR in Advancing Sustainability
Session Summary:
For businesses in the labels and packaging industry, the Packaging and Packaging Waste Regulation (PPWR) means they need to rethink and adapt their packaging strategies to meet these new environmental requirements. This session will delve into the impact of the PPWR on the packaging industry, offering insights into practical approaches and solutions.
PPWR Unpacked: What Europe’s New Packaging Regulations Mean for You
Session Summary:
The Packaging and Packaging Waste Regulation (PPWR) is set to transform the label and packaging landscape across Europe, impacting brands, converters, and suppliers alike. This session offers a clear and actionable breakdown of what the new rules mean, when they come into force, and how to stay compliant while driving innovation.
