Gustav is leading the Avery Dennison IL (Intelligent Labels) Channel division in EMENA, with sales of RFID inlays to partners such as label converters and system integrators.
He has been leading sales and business development around RFID solutions for more than 15 years in various positions and been part of the true expansion in terms of adoption, use cases and volume of the technology.
Besides experience in RFID and labels, he has also worked with flexible packaging and EAS equipment for some of the market leading companies.
Gustav lives with his family in the very south of Sweden.
Speaker Sessions
RFID Technology and Integration Master Class
1441
Sep 17 2025 | 10am - 10:30am
Session 1: Exploring RFID chip technology
Session Summary:
Discover the latest innovations in RFID chip technology and their applications int he label industry.
Gain insights on the RFID tag essentials, such as hard or inlay, wet vs. Dry.
