Appvion launches Next-Gen Direct Thermal Labels and EarthChem™

Appvion unveils a breakthrough in Direct Thermal labeling with PolyTherm® Extend – a coating technology that significantly extends label life and enhances environmental resistance. Designed for challenging conditions, this innovation delivers up to two years of indoor scannability and one year outdoors.

PolyTherm® Extend expands possibilities for direct thermal applications such as warehouse and horticultural labeling, long-term automotive labeling, asset tracking, and lumber tags. The durability of printed information and background stability create a winning combination. Appvion sets a new benchmark in performance for direct thermal variable information labeling.

Appvion is well on its way to a fully phenol-free direct thermal portfolio with the launch of EarthChem™, a sustainable product line advancing environmentally responsible labeling. EarthChem™ includes paper and film solutions for all types of variable image applications, from linerless and dispersible to logistics, lottery, and ticketing. Products like PolyTherm® E 300 and Resiste® B550 E deliver high performance with earth-smart, re-engineered chemistries. With EarthChem™, Appvion reinforces its commitment to innovation and environmental stewardship, offering converters and brands a reliable path toward more sustainable labeling practices.