Beyond Adhesives to introduce Brightmelt® PS 1408

Beyond Adhesives Ltd, the German adhesive developer with a state-of-the-art production plant not far from Hong Kong, will showcase cutting-edge hotmelt pressure-sensitive adhesives tailored for the label and packaging industries at Labelexpo Europe 2025.

Our unique positioning bridges German engineering with advanced manufacturing capabilities in Asia, allowing us to deliver innovative, high-quality solutions at a global scale.

A key highlight will be the introduction of Brightmelt® PS 1408, our latest development specifically designed for QSR (Quick Service Restaurant) linerless labels, offering excellent performance in challenging environments such as grease, heat, and moisture. This new product complements our well-established Brightmelt® PS 1230, a top-performing permanent adhesive for linerless labels in the retail sector, known for its consistent converting performance and high tack on a wide range of substrates.

Beyond Adhesives’ solutions reflect our commitment to innovation, sustainability, and efficiency – supporting circular economy principles with products that help reduce waste, enable energy savings, and enhance recyclability.

"Labelexpo Europe is a key event for Beyond Adhesives to meet industry leaders, share insights, and explore new opportunities in the label and packaging market. We’re excited to showcase our latest innovations and collaborate on solutions that drive the industry forward." – Peter Hölzle, Co-Founder & Head of Global Sales, Beyond Adhesives