Camilla Young is the Programme Lead for the next generation of barcodes at GS1 UK, driving the industry-wide shift to QR codes powered by GS1. With 20 years’ experience in retail, including commercial roles at Johnson & Johnson, Hasbro, Bic, and Pernod Ricard— Camilla brings deep commercial insight to packaging innovation.
At GS1 UK, Camilla leads collaboration with major players like Unilever, Bayer, and Tesco to bring QR codes to life on pack. Her work focuses on unlocking real-world value through connected packaging, enabling greater traceability, transparency, and consumer engagement across the retail value chain.
Speaker Sessions
The Pulse: Learn ∙ Connect ∙ Engage
1506
02:00 PM - 02:30 PM
End of the line for barcodes: Are you ready for 2027?
Session Summary:
Join us for an essential strategic session focused on the retail industry's pivotal transition from traditional 1D barcodes to advanced 2D barcode technology. The GS1 Sunrise 2027 ambition represents a fundamental shift in how products are identified, tracked, and marketed across global supply chains—and forward-thinking brands are already making the move.
