With over two decades of experience in creativity, marketing, sustainability and brand innovation, Jose Gorbea is a passionate leader, well-established speaker, and expert in revitalizing brands through purpose, consumer co-creation and sustainability. Jose has proven that consumer centric campaigns deliver outstanding results. From iconic confectionery brands to smaller communities in the Italian mountains, Jose’s strategic counsel has been the foundation for branding success all over the world. For him, digital print brings to life the voice of the consumer and their communities through the power of co-creation.
Speaker Sessions
The Pulse: Learn ∙ Connect ∙ Engage
1506
03:00 PM - 03:30 PM
From Standard to Standout: Strategies for Value-Added Packaging
Session Summary:
Flexible packaging can be a powerful canvas for brand storytelling, consumer engagement and premium shelf appeal. This session dives into real-world case studies that showcase how converters and brands are pushing the boundaries of what’s possible with flexible packaging.
