Product Marketing Business Partner | Launch, Lifecycle, and Run-Rate Growth Specialist | A Purpose and Results Driven Leader, with a Passion for doing Business more Sustainably and more Ethically.
A career spanning three decades within the technology sector, with the last 12 years exclusively in print. From startups to global corporations, with roles in sales engineering, marketing, and product management and marketing.
As EMEA Marketing Lead for Zebra’s Asset Visibility Solutions, as well as Global Lead for Zebra’s Employee Resource Group for Sustainability, “The Green Herd”, Rich has been aligned with the EU’s Green Deal and Digital Product Passport, playing a key role in Zebra’s Digital Product Passport working group.
Speaker Sessions
RFID Technology and Integration Master Class
1441
sep 17 2025 | 2 - 2:30pm
Session 7: A complete guide to understanding Digital Product Passport (DPP)
Session Summary:
Learn the fundamentals of Digital Product Passports and their role in product traceability, transparency, supply chain management and sustainability.
Gain insights into the regulatory landscape and how DPP will shape future product labeling standards.
Explore how to integrate DPP requirements into your existing label production processes.
