Label Academy master class: wine labeling technology

Gain the necessary technical knowledge and practical guidance that label – and other – converters looking to move into the lucrative wine labeling sector need to become successful. Learn how to build your wine labeling portfolio and meet current, and incoming, EU regulations.

Different aspects of the wine label production process are examined. Get under the skin of the many different embellishment and coating techniques and effects with the right substrate choices. Discover how to choose the right machinery, and hear the branding perspective on how to successfully navigate the evolving EU wine label legislation.

This five-hour hour master class will be presented by leading wine labeling experts. It is organized by the Label Academy, the global training program for the label and package printing industry.

Price: €595

09:45 Welcome address

09:50 - 10:15 Wine labeling: an introduction

  • Trends in the global wine market
  • Wine labeling and neuromarketing: consumer trends
  • How papers and embellishment influence the purchase of wine 

10:15 - 10:40 Demystifying the new EU wine label regulations

  • EU regulations and reform of CAP
  • Using QR labels and the U-Label platform
  • What this means for wine brands and the label supply chain


10:40 - 11:05 Specifying label papers

  • Glue applied and PS
  • Wet strength and antique papers
  • Adhesive choices


11:05 - 11:30 Specialist inks and coatings

  • Soft touch and tactile coatings
  • Waterproof and glossy coatings
  • Organic, metalized and low migration inks
11:30 - 11:50 Break with tea and coffee

11:50 - 12:15 Wine label printing technology

  • Intermittent and offset label printing
  • Digital printing
  • Flexo and hybrid printing 



12:15 - 13:00 Wine label finishing and embellishment

  • Decoration options
  • Finishing equipment strategies
  • Impact of digital technologies


13:00 - 13:25 Brand protection for wine labels

  • Security inks and smart labels
  • Holograms
  • Authentication solutions and sustainability


13:25 - 13:50 The brand owner experience: case study

  • Navigating the latest EU wine label legislation
  • Creating the perfect wine label
  • Tips and insight
13:50 - 14:35 Networking lunch

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