Paula Rivero is redefining how brands use labels and packaging to connect with consumers. As CEO of Digital Link and COO of Atomic Pixels Group, she leads the charge in turning QR codes into powerful tools for product traceability, compliance, and engagement. With a career spanning e-commerce, SaaS, and retail technology, Paula has driven digital transformation for global names like Grupo Bimbo, Hasbro, and Heineken. At Labelexpo, she brings her vision for connected packaging and AI-powered data strategies — showing how smart labels can unlock richer consumer experiences and a more sustainable future for brands worldwide.
Speaker Sessions
The Pulse: Learn ∙ Connect ∙ Engage
1506
03:00 PM - 03:30 PM
Connecting Brand and Consumers
Session Summary:
In a digital-first world, labels and packaging are becoming more than just a vessel for nutrition information – they are a powerful communication tool. In this session, you’ll learn how to use connected packaging to help brands build stronger, more meaningful relationships with consumers.
