26 June 2019

In conversation with Vetaphone about the show

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We spoke to Vetaphone’s chief sales officer, Jan Eisby (above), about what keeps them coming back to Labelexpo - over 20 years since their first show!

Vetaphone has been taking part in Labelexpo Europe for 20 years, which is fantastic! Tell us about your first show….
In fact, it’s more than 20 years since we first exhibited at Labelexpo Europe and have been privileged to see how the industry has grown and thrived in the intervening years.  Our first stand was very small and simple, but we quickly realized the potential that Labelexpo had to offer.  Since then, as the show  has grown, we’ve seen flexo become a high-quality process, the launch and development of digital technology, and most recently the arrival of hybrids.
What is it that keeps Vetaphone coming back every time?
The Labelexpo series of events is the best global network for the narrow web converters – with major shows in Europe, the USA, and Asia it offers us prime exposure to one of our target markets. This is why Vetaphone has been a part of almost every one of these around the world since the late 1990's!
How do you think the show has changed, and what have been the highlights? What role has it played in the label and package printing industry?
It has grown larger and diversified.  In many ways now, ‘Labelexpo’ is a misnomer as the shows  include applications beyond labels, and the technology has become larger (wider web widths) and more complex – including the arrival of digital technology, which has probably been the most significant change of all.
What are you showcasing at this year’s Labelexpo Europe?
We’ll be exhibiting four machines in Brussels on Stand 7E28. For those looking for narrow web surface treatment, there will be two Corona stations.  The VE1A-A (C4) features four ceramic electrodes and is designed for single-sided treatment, while the newly launched VE1A-M (C8) is designed for complex substrates and applications where high Corona power is required from a single unit.  Fitted with eight ceramic electrodes, the new C8, which is capable of operating at running speeds in excess of 300m/min. Both models are both CE and UL approved and like all Vetaphone Corona units, they are developed for non-stop production and easy maintenance.

Also new to the Vetaphone portfolio is a range of Web Cleaners that are designed to complement our Corona stations.  On display will be a VE2A-W (double-sided) and VE1A-W (single-sided) unit, available in four widths from 350mm to 570mm and capable of running at 250m/min.  The intelligent design and use of high-quality elastomer cleaner rolls and perforated adhesive rolls ensures that all contamination is removed.  The units are easy to access for cleaning and maintenance and can be fully integrated with the Corona system via the iCorona generator, eliminating the need for any additional operating system.
How has the industry changed and how has Vetaphone responded to that? 
In narrow web, where we have a market share in excess of 80%, Vetaphone not only keeps pace with change, but by working closely with our customers and the brand owners we can design technology that offers a degree of future-proofing.  Our new C8 high-power Corona unit being shown in Brussels is a fine example of this.
What key trends are likely to have an impact on the region in 2019, and how do you think the industry will change in the next few years? 
The ongoing situation with the UK leaving the EU will have some effect on the supply chain, but only in the short-term. As we are a global player in the various and diverse markets we serve, Vetaphone has always observed and responded to changes in demand.  Whatever is happening in the European market, there will be a counter effect somewhere else in the world.  It’s a case of recognising opportunities when and where they occur.  As far as trends go, we foresee sustained growth in printed packaging fuelled by increasing disposable income, and the development of more sophisticated and efficient technology to meet new and changing levels of demand.  It’s all about improving quality, efficiency, and productivity to keep prices competitive.
What message do you have for visitors to the 40th anniversary edition of Labelexpo Europe 2019? 
Enjoy seeing what the best in the industry has to offer the narrow/mid web sector – you’ll not get a better opportunity to make direct comparisons in technology in one location until Labelexpo returns to Brussels in 2021.  On a personal note, count how many Vetaphone Corona units you see, and compare the total with all the other brands put together!
Read the Vetaphone show preview here