UPM Raflatac collaborates with Magic Add to launch RafMore smart label solution
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UPM Raflatac (stand 5E37/5D41) launches an innovative new solution for brand promotion, protection and logistics applications. Developed in cooperation with cloud-based data and content management experts Magic Add, RafMore combines pressure-sensitive labels and unique machine-readable codes to open up completely new possibilities for product verification and tracking, marketing analytics and consumer engagement.
RafMore is a smart solution that provides the possibility to give each and every labeled product a unique digital identity. The unique codes embedded into the label designs are stored in a cloud database and act as an information channel at every point on the product’s journey from creation to consumption.
Brands can use this unique digital identity to add value in a variety of ways. For brand promotion, RafMore can be used to boost consumer engagement by providing new ways to tell a brand’s story. For example, the code embedded in a label can be linked to digital content that evolves as the consumer journey progresses. RafMore also allows brands to create new service models, accurately track and trace products, improve inventory accuracy, verify authenticity and protect against counterfeiting attempts.