16 August 2017

Primera shows solution for on-demand in-store label printing

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Primera Technology, Inc., (stand 8B49) is set to present the company’s latest innovations and solutions at Labelexpo Europe. Primera will be focusing on its brand-new color matching and variable data printing solution for the CX/FX1200e system by ColorGATE, Germany, its increased portfolio of new Primera Genuine substrates and its in-store printing solutions for customized on-demand products.

The need for on-demand label printing solutions in retail stores is high as customers are more and more looking for unique and customized products - a market development that encompasses many industries including food, drinks, clothes and cosmetics.

Probably the easiest way to make a product more special, more unique, is by personalizing its label. Either by offering a selection of name variations, different color and design templates, personalized messages or by including individual photos. The possibilities are almost endless. Businesses looking for in-store printing solutions need to keep in mind certain conditions such space limitations, print quality and the amount of maintenance of the solution.

Meeting the requirement for a compact solution, Primera’s LX500e Color Label Printer is the logical choice with its footprint of just 26.4 x 38.9cm and a height of only 18cm high when the printer is closed. In addition to the small footprint, minimal downtime is also important. Nothing is more frustrating for customers than having to wait for their individual label longer than planned.

The LX500e features the latest in inkjet printing technology, which uses only one color cartridge with integrated print head realizing photo-realistic printouts. The high-yield tri-color cartridge simplifies operation and on-going maintenance, eliminates problems caused by fixed print heads and minimizes downtimes during ink replacement. Not to mention that keeping just one SKU in stock (instead of multiple cartridges and replacement print heads) saves money and simplifies inventory management. Operation should be intuitively, easy and fast not only for the customer when printing the personalized label but also for the staff maintaining the printer or replacing cartridges without great effort.

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