Segment Manager Labels Europe
Andre Soterio is Segment Manager Labels Europe at ACTEGA Terra, a European market leader for overprint varnishes located in Lehrte close to Hannover, Germany. ACTEGA Terra is one of ten operative companies forming ACTEGA Coatings & Sealants (a member of the specialty chemical group ALTANA), which develops and produces specialty coatings, inks, adhesives and sealing compounds with a focus on the packaging, printing and medical industry. In his role, Andre leads all planning activities and sales strategies for the label segment in Europe, which operates in four different sub-segments: wet glue labels, in-mold labels, pressure sensitive labels and shrink sleeves. In order to ensure that global strategies are met, he co-operates with other segment managers in the USA and South America and is closely linked to R&D, technical services and marketing. For more than 18 years, Andre had worked for a producer of synthetic papers in the label industry. Here, he held positions in technology, product and sales management. Andre Soterio has a technical print education and studied marketing and advertising.
Session: Special coatings for impact, security and added value
Time: Wednesday 27 September 2017, 11:10